I designed a set of cohesive brand elements for Bark’n BBQ Trails, a Texas-based company that brings dog owners together for hikes and picnics. Following brand guidelines and leaning into the company’s Texan roots, I created a bold, recognizable logo, a flexible event poster, and a companion app prototype. The poster was built for easy updates, allowing organizers to swap out event times and locations, while the app helps users find local trails, RSVP for walks, and join the community. Using a consistent color palette, typography, and visual style, I built a unified brand experience that feels warm, local, and community-driven, encouraging connection, exploration, and a shared love of the outdoors.