Grid posts:
Phase 1 — Establishing Tone & Emotional Direction
Goal: Define overall vibe and emotional resonance.
• Early experimentation with inspirational and motivational content
• Tested illustration, typography, and quote-forward layouts
Phase 2 — Branded Content Exploration
Goal: Introduce brand presence while testing stylistic range.
• Began incorporating branded elements and identifiers
• Explored new typographic styles and graphic treatments
Phase 3 — Photo-Based Consistency
Goal: Maintain brand voice while improving cohesion.
• Returned to photography-based content for warmth and relatability
• Unified motivational messaging across varied imagery
• Improved readability and layout hierarchy
Phase 4 — Systemized Brand Identity
Goal: Build a scalable, modern visual system.
• Developed a consistent color palette and typographic system
• Shifted toward cleaner, more contemporary layouts
• Created repeatable templates for inspirational and therapy-focused content
Reels: