Primitive Thrills – Editorial Design

Designed to immerse readers in the psychology of fear, Primitive Thrills brings the article “The Evolutionary Reasons We Are Drawn to Horror Movies and Haunted Houses” to life through expressive editorial design. I used stark black-and-white contrast with a bold red accent to evoke blood and danger, paired with a distressed headline typeface inspired by classic horror films. Iconic horror characters reference the article’s title, with subtle everyday fears—like spiders—guiding the eye and adding texture. The result is a piece that pulls readers in, creating a tense, gripping experience at every turn.